The marketing for _Guardians of the Galaxy_ has basically been omnipresent for the last few months. Hardly a day went by without a new poster or image or teaser or whatever. The reason for this is simple: this is the first real test of Marvel’s brand. Guardians, like it or not, is a lesser known property and while this film connects with the over reaching continuity of the established Marvel Cinematic Universe it doesn’t actually feature any characters that we’ve already met meaning that they can’t trade on the popularity of Iron Man or Captain America they have to rely on the corporate brand. In this world of “new things are risky let’s remake something from the 1980s” that’s kind of a big deal.

So it’s a good job they knocked it out the fucking park with this movie otherwise they’d be in trouble. Yes, it’s great and you should see it. No need to even finish reading this review. Just go. Or finish reading this review and I’ll give you a few reasons why.

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