Trailer: The Lone Ranger Super Bowl Spot

THE LONE RANGER

The 90 second spot for The Lone Ranger that aired during the Superbowl is now online. Hurray!

I’m going to go with my first instinct on this and say that despite the fact that it looks like it might be fairly predictable (do you think Armie Hammer might have been betrayed and left for dead and found and nursed back to health by Tonto who had previously been betrayed and then together they ride out to exact justice on the bad guys together and in the process much action and badass hilarity ensues?) I think that it might still be a whole lotta fun.

This about Pirates of the Caribbean here. The first one, not the rest of them. It’s that level that I’m talking about. If they hit that same mark this movie could be one of the top earners of the year.

And hopefully, just maybe, Johnny Depp will get to say “[your argument is invalid](http://knowyourmeme.com/memes/your-argument-is-invalid)”.

Official Synopsis from the [YouTube video embedded above](https://www.youtube.com/watch?v=kkUMrkFdc9U):

> From producer Jerry Bruckheimer and director Gore Verbinski, the filmmaking team behind the blockbuster Pirates of the Caribbean franchise, comes Disney/Jerry Bruckheimer Films’ The Lone Ranger, a thrilling adventure infused with action and humour, in which the famed masked hero is brought to life through new eyes.

> Native American spirit warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, a legend of justice — taking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption.

See what I mean about “probably predictable but likely still fun”?

WTF: God of War: Ascension Superbowl Trailer

God of War Ascension

Apparently Sony is spending nearly 4$ million to air this during the Super Bowl. God knows how much they spent to make it. And it’s kind of terrible.

I get what they are going for here but I feel like it’s unnecessary. I don’t need to see the family he lost to understand Kratos or his motivations (and in this case I honestly don’t think we need to. God of War thus far hasn’t exactly been a masterwork of storytelling).

As with most prequel material I think it’s best left up to the imagination, but according to the world I am in the minority in that regard and here we are. What do you guys think?

[source: [Joystiq](http://www.joystiq.com/2013/02/01/god-of-wars-live-action-super-bowl-ad/)]

Not Awesome: World War Z Superbowl Spot

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Most of the Superbowl Ads will be going up, you know, during the Superbowl but for some reason the new 30 second spot for World War Z went up yesterday. So lets take a look.

You know when I first heard about this movie I was excited but the more I see the more I get the feeling it’s going to suck. I kind of dig that he running zombies act like a massive insect colony might, but at the same time they don’t look very good. Hopefully that’s just unfinished CG.

The trailer itself doesn’t really tell us anything more than we already know. In fact there’s only one new shot in here that I can see and it doesn’t add anything whatsoever. You’d think with a Superbowl ad, potentially seen by all of the people, they’d want to tease a little more and get us more interested. That they haven’t isn’t exactly reassuring.

The jury will be out on this one until I see it, but so far I’m not holding out much hope.