In one of the smartest marketing moves in recent memory Lionsgate has just announced that multiplatinum, Grammy Award winning, gives Dave Grohl hope for the future, and (how is she only) 17-year-old Lorde will curate the soundtrack to the Hunger Games: Mockingjay Part 1.
A story about teens, read by teens, starring teens, and now musically influenced by teens. You can also exchange all of those “teens” for “females”. Because make no mistake, the Hunger Games is blockbuster feminism for Generation Z.
From Lionsgate’s press release:
“I sat down with Lorde on the set of ‘Mockingjay’ this spring and I was immediately struck by how she so innately understood what we, as both fans and filmmakers, were trying to accomplish with the film. Her immense talent and keen understanding of Mockingjay’s characters and themes not only have enabled her to create a song of her own that completely captures the film’s essence, but her insight and passion for our project make her the perfect creative force to assemble the other songs on our soundtrack. I can’t wait to share what she’s done with the fans — it is truly remarkable,” said Francis Lawrence.
Lorde’s unique position as both a songwriter/performer and the curator of the Mockingjay – Part 1soundtrack album came about via her unique relationship with her music publisher, SONGS Music Publishing who was a key architect of the deal.
“Curating the soundtrack for such a hotly-anticipated film was a challenge, but I jumped at the chance,” said Lorde. “The cast and story are an inspiration for all musicians participating and, as someone with cinematic leanings, being privy to a different creative process has been a unique experience. I think the soundtrack is definitely going to surprise people.”
If you aren’t familiar with Lorde’s debut album Pure Heroine and only associate her with “Royals”, let me introduce you to one of my favourite songs on the album, “Buzzcut Season”. Or you could always google that time Nirvana was inducted into the Rock and Roll Hall of Fame and asked Lorde to sing All Apologies with them.